Promotional activity –

Big & getting even bigger - £14.5+ billion!

Brand Experience marketing has recently become high profile with many brands, especially in grocery, alcohol, technology and automotive being major users.

What they all have in common is the desire to create lasting brand impressions that will lead to increased brand loyalty.

By its very nature Brand Experience is highly focussed and by necessity all-encompassing.

However that focus brings its own demands and naturally both brand and agencies will want to know that there carefully crafted experiences are achieving the desired results.

To ensure that events work & deliver, they need checks & balances!

Face-to-face activation, whether ‘a Doris pod’ or teams of activated brand ambassadors are a dynamic, highly current and growing sector, which many believe is the new and evolving face of brand marketing, in the same way that brand personalisation is becoming the hot-ticket. OK maybe not so much the in-store ‘Doris pod’, but peer-to-peer is on-trend which in turn means that tremendous pressure is placed on agencies and brands to ensure that the activation goes to plan and performs to quantifiable objectives.

However good brands and agencies are, no one is perfect and everyone needs checks and balances to ensure not just due-diligence and compliance , but also to make sure that what is proposed is actually being properly activated.

After all it’s in everyone’s interest that events and experiential work and are seen to work and deliver; and that’s where we can help!